Crambox Study Application Marketing Campaign
Role: Lead UX/UI Designer
Tasks:
- Landing Page Design: Designed multiple landing pages aimed at different user segments, each tailored to highlight specific features and benefits of Crambox. Ensured these pages were visually appealing, responsive, and conversion-focused.
- Email Template Creation: Developed a series of email templates for various stages of the user journey, including welcome emails, product updates, and promotional offers. Focused on creating engaging and consistent designs that align with the Crambox brand.
- App Store and Google Play Assets: Created compelling visual assets for AppStore and Google Play, including app icons, screenshots, feature graphics, and promotional videos. Aimed to attract potential users and improve app store rankings.
- Marketing Asset Coordination: Coordinated with the marketing team to ensure all assets were aligned with the overall campaign strategy and brand guidelines. Regularly updated and optimized the assets based on performance data and user feedback.
Achievements:
- Increased User Acquisition: The targeted landing pages and app store assets significantly boosted user acquisition rates.
- Enhanced Brand Consistency: The cohesive design of email templates and marketing materials strengthened brand identity and user trust.
- Improved Conversion Rates: Optimized landing pages and email templates resulted in higher conversion rates and better user engagement.
