UXUIOlena

SushiHai!: Enhancing Office Lunch Ordering

A UX Research Journey Towards 30% Efficiency Improvement

User Story -

"As a team lead responsible for organizing group lunches for our office,
I want to use an online platform that is user-friendly so I can easily place orders for the whole team with our local family-owned restaurant delivery." - Mike, 35

User Centered Design

Target audience / Personas

Design Thinking

UX Artifacts

Medium-Fi Prototyping

Motion Design & Interactions

Mike Customer Journey Map

Following the User-Centered Design (UCD) methodology, I began with identifying four groups of Target Audience and crafting two Personas.

I delved into each Person's problems and needs, discover their Empathy and Customer Journey Maps.

Using Design Thinking Methodology, the result had been brainstormed with the focus-group of designer team.

It gave me good a source of ideas and notes about nice interaction.

Emily Customer Journey Map

Target Audience

Empathy Mapping Brainstorms

Competitive analysis was conducted to acquire a deeper understanding of the competitive landscape within your industry or market.

It provided valuable data on product features, marketing tactics, and customer preferences used by competitors. This data can inform your own strategy.

Insights from Research:

Group Orders with Individual Payments and Order Deadlines

After conducting thorough research, a compelling assumption emerged - users are in need of a feature that allows for group orders while also enabling individual payments. Additionally, the concept of implementing a timer-based deadline for orders sparked interest. These insights serve as a valuable foundation for enhancing our product to better cater to user preferences and needs.